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Archive for March, 2008

Survived a Product Recall? I hope your brand name is still intact!

Saturday, March 29th, 2008

I read an interesting article this week in the Canadian Underwriter magazine that focused on the food industry. In an age where product recalls make headline news, food industry manufacturers have to prepare themselves for the possibility of a product recall and the task of surviving the blow to their company name and image. The [...]

Great Jingle by Metlife – All about insurance

Wednesday, March 19th, 2008

I just received a fantastic link to a Met Life advertisement regarding insurance and how insurance works. While it is styled in a cornier 70’s musical theme, it really drives home what insurance is all about: MetLife Jingle
You see, the idea of insurance is a very old one and it makes allot of sense – [...]

Private Health Care Insurance – Guess what – it’s here!

Sunday, March 16th, 2008

Our Health Care system in Ontario is a great equalizer of its citizens – whether you are rich or poor, you have to wait your turn (yes this is a generalization and we all know there are some exceptions). The fact is, that if you are diagnosed with a ailment, whether major or minor, you [...]

Risk Control for business: A few tips for preventing Theft

Friday, March 14th, 2008

I was reading a great article in the January/February issue of Contractor’s Magazine regarding theft prevention specifically targeted to contractor equipment dealers. While the tips may be geared to that industry, they tend have more universal appeal. The concept of loss prevention is one that any business owner should take seriously. The disruption that a [...]

Life and Health Insurance – Profits are a good thing.

Tuesday, March 11th, 2008

Do you ever find it weird how things seemed to be allot easier “back in the day”? Deals were made on a hand shake, fortunes were made on the golf course and life insurance was much easier to get. Well those days are over. In the past, life insurance underwriting was more forgiving – sometimes [...]

The funny thing about Advertisements

Sunday, March 9th, 2008

It’s funny how advertising works. You can market to a segment of people and target their concerns and then show them how your product solves their concern. One such commercial that I heard on the radio today was an advertisement for an insurance programs designed for drivers over 50 years of age. The advertisement asks [...]

Boat & Personal Watercraft Insurance: The importance of being insured with the right Insurer

Friday, March 7th, 2008

If you have ever been to a boat show, you would be as amazed as I am at the sheer level of technology out there for watercraft. Gone are the days of the rickety old trowler. When last I went to the boat show (last year) there was technology so sophisticated that even the dinghy’s [...]

Established & Successful business searching for Broker:Inquire within

Saturday, March 1st, 2008

It is with mixed feelings that a business owner or employee opens up the doors to quoting insurance brokers. On one hand you feel important and on the other hand, if you choose based on price and flashy style, the person ends up moving on or is never around when you call.
Your broker typically stops [...]