I read an interesting article this week in the Canadian Underwriter magazine that focused on the food industry. In an age where product recalls make headline news, food industry manufacturers have to prepare themselves for the possibility of a product recall and the task of surviving the blow to their company name and image. The […]
I just received a fantastic link to a Met Life advertisement regarding insurance and how insurance works. While it is styled in a cornier 70’s musical theme, it really drives home what insurance is all about: MetLife Jingle You see, the idea of insurance is a very old one and it makes allot of sense […]
Our Health Care system in Ontario is a great equalizer of its citizens – whether you are rich or poor, you have to wait your turn (yes this is a generalization and we all know there are some exceptions). The fact is, that if you are diagnosed with a ailment, whether major or minor, you […]
I was reading a great article in the January/February issue of Contractor’s Magazine regarding theft prevention specifically targeted to contractor equipment dealers. While the tips may be geared to that industry, they tend have more universal appeal. The concept of loss prevention is one that any business owner should take seriously. The disruption that a […]
Do you ever find it weird how things seemed to be allot easier “back in the day”? Deals were made on a hand shake, fortunes were made on the golf course and life insurance was much easier to get. Well those days are over. In the past, life insurance underwriting was more forgiving – sometimes […]
It’s funny how advertising works. You can market to a segment of people and target their concerns and then show them how your product solves their concern. One such commercial that I heard on the radio today was an advertisement for an insurance programs designed for drivers over 50 years of age. The advertisement asks […]
If you have ever been to a boat show, you would be as amazed as I am at the sheer level of technology out there for watercraft. Gone are the days of the rickety old trowler. When last I went to the boat show (last year) there was technology so sophisticated that even the dinghy’s […]
It is with mixed feelings that a business owner or employee opens up the doors to quoting insurance brokers. On one hand you feel important and on the other hand, if you choose based on price and flashy style, the person ends up moving on or is never around when you call. Your broker typically […]
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